New Gjoa Ad Idea

This was a project for Salus were I was told to pick any product that I thought could be updated. I chose the Gjoa; this is a great vest, and fits broad chested men the best. The styling was outdated with a very circular design, it reminded me of the Volkswagen Bug. I did a major redesign cutting a whole new pattern giving the vest an edgy layered effect. I left the old Gjoa face but cleaned it up with a simple pattern trick that allowed a splash of colour under the front mesh pocket.